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How to get the most out of your content

Now that you got your media back

This guide will show you how to make the most out of it. 

This guide contains:

  • Media Resolutions
  • Cropping
  • Content roll out
  • Filters and overlays
  • Captioning
  • Analytics

Media Resolution

Little Introduction

All these terms can be really confusing but they all refer to the same thing. How detailed your media is. For photos, every photo is made out of little tiny squares, this is how the digital devices understand photos. These squares are called pixels. The more pixels you have the more detailed your photos is. But wait, this all depends on the pixel size, if they’re big enough the photo will look “pixelated.” This is usually what happens when you try to zoom in too much or stretch out an image to be bigger. There are several ways to measure the resolution. One way is saying how many pixels there are in the image’s width “by” how many pixels on the height. An example would be 2048×2048. This would be a square image and if you multiply it out, this will equal to 4,194,304 total pixels in the photo. Or in other words 4.1 Megapixels. The pixel size is determined by another metric called ppi (pixel per inch). This metric tells you how many pixels are there per inch. This metric is very useful if you are trying to print the photo. Usually 300 ppi (pretty big file size) is a good aim if you are trying to print the photo. 72 ppi and 1000px along the longest side is what we aim for if it’s only for web/social media usage. 

 

Here at Blugraphy we don’t believe in charging you extra for media we already took. Our equipment is capable in producing very high quality media and if you need it for you project, let us know. We automatically provide the photos at 72 ppi and 1,000 px along the longest edge. The videos we provide at 1080p

When you get your media back, make sure you download it. Don’t screenshot it. Don’t screen record it. Make sure you find the download button and you download it that way to retain the best quality.

If you have any trouble downloading your media, you can send us an email to helpDesk@blugraphy.com or you can get in touch with your service provider. 

Cropping

You may need to crop the media depending on the platform needs. Here are some cropping sizes Instagram is using. 

Here are the cropping sizes for Instagram

Source: https://later.com/blog/instagram-image-size/

Content Calendar

We highly recommend putting your content in a calendar.

Scheduling your content used to be hard and expensive because people had to pay for tools to do it. Now, it’s free on Facebook and Instagram. Login to your Facebook page on a desktop, find “Creator Studio” on the left hand side and schedule away. Scheduling your content makes managing social media way easier. You can look ahead and see what national day it is or even your friends’ birthdays!

Here’s a link to Creator Studio.

Don't use 2 filters on top of each other. It just doesn't look good.

The photos you get from Blugraphy are already treated and they already have a preset applied to them. When you put your own on top, it takes away from the photo. Presets achieve their best results when they are applied to a raw photo. The photos you get back from our editing team are not now. They’re already curated and treated to achieve their maximum potential. Our editing team works hard to deliver compelling content in an incredible turn around time which is unheard of in the world of professional photography. The content we deliver is ready for production!

How to write a good caption

Captions can generate incredible engagement. This has been proven to be correct.

Now that you have incredible content, you need to use captions which match the quality of the content. Posting your content without a caption will hurt your engagement. Captions can be a terrific opportunity to form relationships with your audience.

Steps on how to write a strong compelling caption:

  • A killer first line. A hook. An attention getter.
    Make me feel like I want to read the rest.
  • Add a call to action.
  • Use break lines between paragraphs.
  • Use a consistent voice which matches your brand.
  • Emojis add incredible color to your text. Use them.
  • Write the captions in batches.
  • Use hashtags. There are tons of tools out there to generate them. They improve discoverability.

The sweet sweet analytics

Remember that we all have a different audience. This is why there isn’t a magic trick somewhere to ignite your social presence. Your research and your methodology should always rely to data. Data you gather from YOUR own account. See what your audience prefer, see when they are interacting the most with your content. Leverage that to your own advantage. Use it as an indicator on how to get the most out of your content while keeping your audience in mind.

About David Harvey

A software developer, graphic artist and photographer, Harvey graduated from University of California, Irvine with a computer science degree. He has expertise in a wide range of fields that combine the best of software development, marketing, along with modern artistic design. No idea is outside his realm of creation.